Overcome 4 common marketing attitudes
I was just writing a post very similar to this one that just popped up in my email. It’s by C.J. Hayden, a contributing editor at RainToday.com, and it talks about four common attitudinal problems...
View ArticleCovert Persuasion: How to change "no" to "yes"
A friend of mine introduced me to a great book recently — Covert Persuasion: Psychological Tactics and Tricks to Win the Game by Kevin Hogan and James Speakman. The book is about creating change in the...
View ArticleGet to know your target market
Yesterday I spent 75+ min. on the phone with a rep selling a very cool product for our business. And I absolutely bombarded him with questions about how his product could solve a challenge I face...
View ArticlePresentation tip: Give it a plot!
When Martin Scorsese won his long-awaited Oscar® two weeks ago, he joked that The Departed was his first film that actually had a plot. What do Marty and marketers have in common? Stories. Great plot...
View ArticlePresentation tip: Create a storyboard that sells
In my last post I wrote about giving your next presentation a plot. Whether you’re trying to persuade one person or a thousand, you need to grab attention, build value and close with something...
View ArticleA Whole New Mind for Marketing
A friend recently introduced me to Daniel Pink’s A Whole New Mind. It’s a profound and exciting book and I couldn’t recommend it more. So I’m writing a series of blog posts to share his ideas and...
View ArticleFlex your right brain
Our last post talked about Dan Pink’s groundbreaking book “A Whole New Mind.” His premise is that we’ve moved into a new era — the Conceptual Age — where people and companies will succeed or fail...
View ArticleMarketers need a whole new mind
Today we’re finishing up our series on Dan Pink’s A Whole New Mind. In our first post we introduced Dan’s premise that we’re in a new Conceptual Age where companies will succeed or fail thanks to...
View ArticleAudit your corporate identity to keep branding consistent
Most new companies start with shiny new logos and a clear corporate identity that is consistent throughout all print and graphics. (That’s the goal anyway.) As companies grow, they often lose control...
View ArticleCreate a "back of the napkin" marketing plan
It’s the New Year–time to review last year’s marketing efforts and determine what worked and what didn’t–and set your goals for 2009. Most small to midsize companies have a marketing budget but no...
View ArticleShare documents with Scribd
Last week I posted our Strategic Marketing Process ebook on Scribd. It’s a great way to share documents and promote your content. Feel free to download it right here. Mouse over “iPaper” in the viewer...
View ArticleFree marketing ebook makes the Scribd hot list
Can social media document sharing sites help you expand your audience and find new customers? Absolutely. I posted our Strategic Marketing Process ebook on Scribd 4 weeks ago. I spent 10 minutes...
View ArticleCombine common marketing tactics for uncommon results
Sometimes, a new combination of common things creates something new and exciting. Everyone understands direct mail, email marketing and websites. Many are familiar with variable printing and...
View ArticleFor a successful event, get the word out!
Event marketing can be a great way to generate publicity, nurture existing customers, raise brand awareness and generate new leads. Getting to know people in a social (and fun) setting adds the human...
View ArticleReport: Social media now more popular than email
The buzz around social media keeps getting louder. Nielsen News recently reported that in 2008, blogs and social networking sites captured more user time than personal email. Those of us with kids...
View ArticleIt’s time to add online advertising to your mix
Recently the IAB reported that internet advertising grew 10% in 2008. While search advertising dominated (with 45% of the total internet advertising market), rich media and video advertising also grew...
View ArticleMarketing for small business: The basics can yield big results!
Marketing pros at big companies know how to design and deliver integrated campaigns that produce revenue. But for most small businesses, this is a struggle – many focus on one marketing tactic at a...
View ArticleHow to design an integrated marketing campaign
The New Year brings a fresh start for many marketing departments. It’s a great time to review which campaigns worked well last year and generate new ideas. For those small to midsize B2B companies that...
View ArticleMarketing is strategy, not an afterthought
The marketing function gets no respect. In B2B companies with less than $100 million in revenue, it’s the lowest rung of all the business functions on the ladder. Why? Because everyone thinks they...
View ArticleHow to help your prospects buy
In my previous article, How to get the most from a print ad, I pointed out the importance of not inundating your sales force with unqualified leads. When you run a campaign, focus on driving...
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